Case study
A sharper, full-funnel paid social strategy helped a premium fashion label hold its ground against fast fashion and grow revenue every year for four years straight.
The challenge
Camilla and Marc operates in a brutally competitive space. Fierce competition from wholesalers and other premium brands, a high price point, and fast fashion brands becoming more accessible at lower price points were all squeezing the market from different directions.
Standing out and converting at a premium price point meant the brand needed precision, not just spend, reaching the right audience with the right message at every stage of the funnel.
Our approach
We concentrated activity across key audiences and demographics, only targeting users who genuinely fit the brand's personas instead of casting wide and hoping for the best. That precision meant every dollar of spend was working against people who were actually likely to convert.
We paired that targeting discipline with a full-funnel approach, including considerable investment in top-of-funnel, building genuine brand awareness and demand rather than relying solely on retargeting warm audiences.
Results
The combination of sharper targeting and full-funnel investment paid off. Revenue climbed 158% over four years of working together, new user acquisition more than doubled, and social-driven revenue specifically grew 165%.
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